Why is Circuit Training Great for Your Gym?

Why is Circuit Training Great for Your Gym?

Bridging the Gap Between Selectorised Equipment and Functional Cages.

In a market where, since 2008, gyms are competing for the attention of 41 million American health club members, every gym owner needs to understand how to attract new members. Why do people go to the gym instead of working out at home and how do you keep them once they walk in the gym doors?

 

Total Gym Elevate Circuit

Read more…

 

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Surfing Your Way To Success With Total Gym

Inspired by summer creeping up around the corner and a couple of fantastic surfing videos on the new-look Total Gym website, this month I decided to write an article for our Total Gym owners – how to use Total Gym to train surfers. Many of the exercises came from GRAVITY Master Trainer Jeff Groh, which you can view on the Total Gym website.
Click here to view videos (note: these are alphabetical – click the right arrow twice to get to ‘S’). The models in the pictures below are Nicole Decker, Rob Glick and Jeff Groh.

Total Gym and Surfing

Surfing is so much more than just “getting up on the board.” And when it comes to competitive surfing – that is a whole other playing field. A very specific functional strength is required to replicate the movement patterns of surfing. The primary ones being:

  • Paddling
  • Duck Diving
  • Popping Up
  • Manoeuvres on the Board (requires a strong core for stability / balance)

To achieve functional strength, the muscles of the upper body, lower body and core have to be trained in a way that translates directly over to the sport in a synergistic manner. While isolation in some cases is necessary (core, beginner, rehab, etc.), primarily the athlete should be trained using exercises that challenge a combination of muscles – to replicate how they are challenged while surfing. This is necessary to improve or get the edge on a competitor…and is what separates the winners from all others.

Space/Time Saving Solution

As a personal trainer you want to give your client the most effective workout possible. However the time spent changing machines and moving to different areas within a room eats up time and disrupts what should be a time-efficient yet still challenging experience – particularly with professional athletes.

Total Gym ticks all the boxes because it enables you to work within a small area (a “pod”), maximising both your time and your client’s. In regards to the surfer it offers stability challenges, has core integration in most exercises, offers seamless strength transitions and near-unlimited advancements to ensure continued progression. Total Gym has incredible functional applications to almost any sport, and when it comes to surfing it is ideal for replicating many of the real-life actions of the sport.

And you don’t need to be an expert at surfing – you just need to understand the movement patterns and functional strength required to develop in the sport. Not sure what functional strength is exactly? Click on this link to read a great article by friend and colleague Dean QuirkeUnderstanding the Principles of Functional Training.

The added benefit of Total Gym is it is the perfect training tool not only for able-body surfers, but also surfers who have some kind of limitation or disability and are restricted by the equipment they can use.

Examples of Exercises to Benefit Surfers using Total Gym

Following are some functional exercises for the surfer using Total Gym. As we lead into summer there are loads of opportunities to start developing programs and promoting to attract novices who are ready to get back on the board or professionals who want a leading edge.

PADDLING – Surfer Lat Pull.


This popular exercise is a great way to challenge the lats/back while integrating the core, increasing the strength and endurance required for paddling out, or just prior to catching a wave (modification-high kneeling).

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PADDLING – Swimmer.

Strengthen the back musculature and arms in a swimming motion for muscle endurance. The unique thing about Total Gym is the glideboard – allowing the surfer to replicate the movement with resistance.

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PADDLING – Prone Reverse Fly with Back Extension.

Again, strengthen the back musculature with another great exercise. This position has more focus on scapula retraction and shoulders. Incorporate as little or as much back extension as the client needs.

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DUCK DIVING – Dive Bomber.

This exercise replicates duck diving under a wave or popping up on a surfboard. It could be likened to a pike, however it is quite different. The starting position has the heels raised and a neutral core position. The client ducks down towards the board, and moves into back extension. This translates into functional strength for surfers ducking under waves.

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POPPING UP – Prone to Quadraped.

While it is not safe to pop up to a standing position on the glideboard, you can pop up to a Quadraped position which is still a great stability challenge. Direction comes from the trainer (call out “pop up!”). A great method is to have the athlete performing a swimming motion on the glideboard lying prone (left), then the trainer calls and the athlete moves into the quadraped position (right).

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POPPING UP – Drop Squat.

While there are a number of squat variations that can be performed on Total Gym, all ideal for lower body functional strength for a surfer, the drop squat in particular is unique as it mimics the concept of popping up and landing in a flexed position. It also protects the knees while still providing the necessary challenge required. This is different to a normal squat in that the knees pop up, then land in a neutral position as the feet land on the squat stand. Holding additional weights at the upper body increases the challenge.

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CORE – Jack Knife.

With the SCRUNCH® accessory, you can achieve an incredible core-targeted workout. SCRUNCH® elevates core training by allowing the athlete to stretch, strengthen and stabilise the entire core and trunk for a targeted abdominal workout. This is of great benefit to the surfer who needs to acheive optimal core strength to effectively manoeuvre the surfboard.

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STRETCHES – Hip Flexor

There is a lot of shortening of the abdominals and hip flexors with the SCRUNCH exercise, so Total Gym allows the athlete to round out again by assisting an incredibly effective and deep hip flexor stretch. The glideboard allows for a dynamic stretch option so the athlete can move deeper and deeper into the stretch as required.

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STRETCHES – Hip Flexor with Reach


The Hip Flexor stretch can be modified into a 3-dimensional stretch by adding arm drivers in the sagittal plane, frontal plane and transverse plane. This offers an incredible variation with the movements, opening up the entire body and rounding everything out again.

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MOBILISATION – Foam Roller (Vertical and Horizontal)

A surfer is often in a flexed position and the spine will relish a release. Horizontal and vertical mobilisation is incredibly effective for this using the correct sized foam roller (100mm diameter). Click here to download a Foam Roller article for more about this.

MODIFICATIONS

Total Gym is an exciting piece of equipment due to the diversity and endless possibilities. Not only can this single piece of equipment achieve well over 200 exercises, you can add other training tools to enhance an exercise or further increase the exercise possibilities.

  • For enhanced strength incorporate Dumbbells, Kettlebells, Medicine Balls, Weight Bar, Plates, and more.
  • For increased functional stability incorporate a Suspension Training tool or Cable Machine.
  • For stability challenges incorporate BOSU, DuraDisc, or any other unstable platform to use with Total Gym.

The glideboard is also adjustable – it be positioned from an incline to a horizontal position to act as a bench and it can be positioned at the ground level for evolved Pilates work.

The possibilities are endless. The rest I will leave up to your imagination!

SUMMARY

The exercise prescription for surfers to achieve their goals needs to be functional, compound movements that challenge the entire body to achieve the necessary levels of strength, mobility and flexibility. And, most importantly, these need to translate directly over to the movement patterns of surfing. If you’re a Total Gym owner – then you’ve got a great way to achieve this.

Click here to download this article in PDF format and view a breakdown of each exercise including more images and progression options.

Shara Curlett
Shara began her career in the fitness industry at Les Mills Dunedin in 2005 and from there combined her passion for fitness with her strength in business to create a niche role for herself specialising in “the business of fitness”. Shara has consulted for gyms and small studios, developed an indoor cycling program, and continues to work one on one with fitness business owners as a sideline passion. As business development and marketing manager for HQH Fitness, Shara is focused on business development, company strategy and marketing.

What Role Does ROI Play In Your Business?

We are in a time when now more than ever, setting up a business is not as easy as 1, 2, 3.

We need to consider a multitude of factors and are often restricted by a limited budget and strict timeframe.

So how do you start up a business – maximise your return – and most importantly survive the statistics of failing as a small business within 2 – 5 years?

Possibly one of the most important factors that is often overlooked – is your ROI.

So what is “ROI”?

ROI stands for Return on Investment (also known as “rate of return”, “rate of profit”, or simply “return”). Basically it is the ratio of money coming in (cash flow / income / profit), relative to the total amount invested (capital / asset / expense).

Now if you start getting into this it can get quite complicated, however for the purpose of this article we’ll simplify it right down.

In regards to your fitness business, the key factors you want to look at in regards to your ROI is:

  • How long will it take you to recover the money you have invested?
  • Will you still be paying the equipment off in 6 months? 12 months? 2 years? Longer?

Key ROI tips when Setting Up Your Business…

Tip #1 – Avoid Unhealthy Debt

You don’t need to purchase everything outright when you first start out! Always consider your budget. If you have savings and can purchase outright – fantastic! If however you need finance, then that’s another story.

Do you already have debt? If so – will more finance add extra pressure and stress to you and your business before you even start?

If you have no existing debt but do need finance – then the next step is to consider what you need vs. what you simply want. Wants and needs are two very different things!

Unhealthy debt creates a stranglehold on your business. It generates stress and creates unnecessary pressure as you build your business.

Positive debt (if it can be called this…!) is based on your projected rate of return or ROI realistically being achieved within a minimal timeframe; from 6 to 12 months.

In regards to your fitness equipment selection, always choose equipment that is within your means (budget) and not excessive to needs. Therefore you will maximise your ROI and ensure you will pay it off within a reasonable time frame.

From here you can make the choice to gradually invest in more equipment. A positive method is to save as you go, and only invest in more equipment that you can purchase outright. Then you can safely do so with the knowledge that you’re not adding extra pressure to yourself or your business.

And…you can make a big deal about new equipment coming in via newsletter and social media so your clients start getting excited about these new toys!

Tip #2 – Set Up the Smart Way

Setting up the smart way” begins from Day 1 of planning your business. The questions you need to keep asking yourself are

What is the most cost-effective way to do this?”

And “Does this fit within my budget or is this excess to needs?

Now some things can’t be helped – accountant, insurance, design work, business cards. However some of these things can be helped with a little know-how, or thinking outside the square.

  • Can you do a contra with a professional you know (contra personal training for work)?
  • Are you social-media savvy enough to start up your presence via social media to save on initial website costs?
  • Can you get free publicity?
  • Can you work out a deal on space i.e. utilising the room of another business until you have enough money to move into your own space?
  • Can you get in someone else to help cover the costs?

Maximising your ROI means cutting down your expenses – which is a matter of thinking outside the square!

Tip # 3 – Select the Right Equipment for your Business Model

The key investment for your start-up business should be fitness equipment, second only to upgrading a room or area as your working space (if you have the money to do so).

In deciding what equipment you’re going to purchase, it’s important to think about the following:

  • What will your point of difference be?
  • What space do you have available?
  • What is your primary training model? (personal training/multi-client/group/team)
  • And most importantly – what is the minimal equipment that will achieve all of this for you to start out with?

It is for these reasons and more that fitness professionals are now opting for a functional training studio over purchasing static, single-plane machines.

Functional fitness equipment often offers a multitude of exercise options that can be performed and tailored to the clients’ individual needs.

Most static machines on the other hand have limited use and simply take up space.

Functional = diversity + maximum use of space.

Other factors to consider when selecting your initial and ongoing fitness equipment:

  • Does the product present longevity? – i.e. they won’t present dated training methods in 2, 5 or 10 years.
  • Does the product offer diversity? – i.e. they offer a number of different exercise options with the one product
  • Can the product work for you? – i.e. is there a product that can be used by your clients unsupervised and offer extra income to your business?

In addition, it’s never a bad idea to consider products that will either create an added point of difference, such as:

  • Foam Rollers (for after-session use)

Or in some cases invest in higher priced items that can pay for itself unsupervised, and is based on a booking system. Examples include:

  • Inversion Table
  • InfraRed Sauna
  • InfraRed Light

By considering an added point of difference you can maximise your profits, and set yourself apart!

Solutions!

In summary, when planning your business:

  1. Avoid Unhealthy Debt
  2. Set Up the Smart Way
  3. Select the Right Equipment for Your Business Model

Always consider your ROI…take the time to research all the options available to you…and make the smartest decision that meets your needs, in the most affordable way.

Final Note – from HQH Fitness

Why Total Gym is great for ROI.

HQH Fitness truly believe in and back Total Gym as a product. This is not only because it’s such a high quality product, but also because of the ROI Factor.

Total Gym offers great rewards.

As a product it is unique and diverse – it not only has personal training and multi-client personal training applications, but also group, Pilates and Post-rehab programming to work within any fitness or wellness business model. It works amazingly well as a centrepiece for Circuits and Small Group Training or Team Training.

The diversity alone means you can increase what you offer, position yourself apart, and have minimal space working for you 24/7.

With complete education support, free online marketing tools, and for such a minimal investment, it’s just like a franchise model – without any of the on-going fees.

Many HQH Fitness customers simply choose Total Gym and a few accessories to begin with, pay off their equipment within the first 6 months, and after that…it’s pure profit.

From there, they will gradually add other tools and equipment – and build up their business as they go, doing so in a way that means they aren’t suffering financially as they go.

HQH Fitness even offer a free interactive Business Planner where you can work out your own ROI with Total Gym!

If you’re interested in setting up a studio, click here to learn more about different models and options.

Shara Curlett
Shara began her career in the fitness industry at Les Mills Dunedin in 2005 and from there combined her passion for fitness with her strength in business to create a niche role for herself specialising in “the business of fitness”. Shara has consulted for gyms and small studios, developed an indoor cycling program, and continues to work one on one with fitness business owners as a sideline passion. As business development and marketing manager for HQH Fitness, Shara is focused on business development, company strategy and marketing and is passionate about helping business owners achieve their goals.

Total Gym Test Drive Tour NSW / ACT

Greg Doherty, CEO of HQH Fitness, talks about the latest Total Gym Test Drive Tour to NSW and ACT:

July 24th I set off on the second official Total Gym Test Drive Tour!

I was able to visit Galy O’Connor in French’s Forrest who just bought a new Total Gym PowerTower!

I checked out her home studio set-up (right) which is awesome – it just goes to show that you don’t need an expensive space to make a great business work!

Great work Galy!

From there I made the drive down to Canberra to visit a couple of facilities there. I’m happy to now welcome Graeme Sproule and his team at SportsCare and Physio Therapy in Dickson to the Total Gym family. They will be taking delivery of a new Total Gym GTS  today!

The University of  Canberra was another stop I made where I met some of the team – John Stelzer, Kate and Darren.

We did a “parking lot demo” where Darren got on board and did a workout! He gave it a good go and definitely enjoyed it.

Darren even reported back to me as being sore the next day – great job Darren!

From here I was able to visit Melanie Hrusik at Vigour PT, a customer who bought Total Gym in 2009.

Melanie has a great set-up where she has converted her garage to a full on multi-purpose training studio. Initially she purchased 3 Total Gym Classic GTS02 units.

Since then has purchased 2 more and the business grew so much that she was able to take on her husband Rowan as a second trainer in the business! They now have a great lifestyle business in a lovely neighbourhood.

Heading Back to Sydney I made a stop in at Bowral. What a lucky chance I had to see some of  Australia’s beautiful country towns. Fantastic scenery on the M5 to Canberra. And I loved the Rest Areas, where I did the “Stop-Revive-Survive”!

Back in Sydney, I discovered a new neighbourhood – Leichardt, which is an inner west suburb where the Leichardt Park Aquatic Centre is based. This is a fabulous facility in a great setting.

Here I was able to connect with an HQH Fitness customer  from years back where I showed him the new Total Gym GTS.

From here I stopped in at Fitness First Pitt St and gave a demo to several of the personal trainers there.

While I was in Sydney I did spend some time organising our warehouse stock and meeting with finance and logistics suppliers. I’m happy to say we have some great finance/rental options for Australian clients that will make it very easy  for anyone with the desire to get started with Total Gym.

Also I’m very pleased to say we met with a  new  business partner, who will be able to facilitate a new product to your door – Doorstep delivery! And, for a little more will unpack and install the product onsite. Very exciting!

I have just put together my next three Test Drive Tour dates so that we can get you to experience first-hand the new Total Gym. These are as follows:

Sydney NSW  and surrounding areas, Canberra, Newcastle Oct 5-14

Brisbane, Queensland , Gold coast Sunshine Coast  Nov 4th to Nov 9th

Melbourne Vic , Geelong and  surrounding areas Dec 4 to 10th

Book your appointment now so we can get more BOB’s! (Butts on Board!)

To jump on our next Test Drive Tour Australia – email admin@hqh.com, use our ‘Contact Us‘ online form, or phone 1800 552 878.

If you are based in New Zealand and want to check out the new Total Gym GTS, then contact Kerry our National Sales Manager on totalgym@hqh.com or phone 0800 552 8789.

Greg Doherty
Greg is the CEO and Director of HQH Fitness. As a business owner, C.H.E.K Level 3 and CHEK Holistic Lifestyle Coach Level 3, Greg has worked with thousands of businesses and fitness professionals over the past 16 years  and understands the various needs of a business. Having successfully built up the CHEK program in Australia, he is now focused on bringing the benefits of Total Gym to Australia on a larger scale.
gregd@hqh.com

Small Group Training – Breaking it Down

There has been a significant shift within the fitness industry over the past few years with Small Group Training growing in leaps and bounds.

In the age of quick information where trends travel fast, savvy fitness professionals are getting on board with their entrepreneurial spirit by realising the benefits of training more than one client at a time.

And when you look at bottom line, Small Group Training makes inherent sense.

Total Gym®, one of the first international fitness equipment companies to truly embrace the Small Group Training model, brought this concept to the forefront of peoples’ minds when they launched their commercial product line in 2003.

With their education programs centred around Small Group Training on Total Gym, fitness business owners everywhere quickly recognised the benefits of this highly profitable and time-efficient training model.

In the following article we break down the Small Group Training model and take a closer look at this new phenomenon that is transforming fitness businesses around the world.

Small Group Training can essentially be broken down into two formats:

  1. Team Training
  2. Multi-Client Training

1. TEAM TRAINING

Team Training offers camaraderie – a group of individuals getting together for a common purpose. With a general target of 4 – 12+ participants, this is most commonly a pre-programmed approach which may or may not be musicality-based.

Different approaches fit within this model including Circuits, Stations (e.g. 2×2 or 3×3), 50:50 set up (e.g. Total Gym and Spinning), as well as Bootcamps or Challenges.

Payment is low per person, anywhere from around $10 – 20 per session (depending on what your hourly target is), making it incredibly affordable for clients.

Fiona Caddies of FiTraining, Australia, has set up her studio with the Team Training model in full effect.

She uses two Total Gym Classic PowerTowers, TRX, spinning, dumbbells, Bosu and other training tools to train multiple clients at a time.

As a result, she ensures that she lives the lifestyle of her dreams.

“I have a four day weekend, every weekend. It’s a great lifestyle choice.” Says Fiona.
Click here to view her story.

So…if you’re on board the Team Training approach the question is – how should you charge your clients?

Within the Team Training approach the most common payment options are:

  • Class Model
  • Program Model

Class Model

The class model is based around the “pay per session” concept, with the most common method being via concession card. Whilst this leaves it open for clients to drop in when it suits them, it means that attendance is uncertain and income is dependent on all booked clients showing up.

This is an unstable model that results in fluctuation in attendance and income, which can be highly affected by seasonal changes. This makes it difficult to run a business with any form of consistency.

Program Model

The Program Model is centred on certainty and is the recommended option. With a general target of around 4 – 8+ participants per program, payment is made either in advance or by direct debit / AP.

Each program has a start and end date, often 4 to 6 weeks in length, and shows active progression. Within this model your payment per session is guaranteed and the client is more motivated to attend.

In addition, by offering “make-up” sessions every week, you increase the buy-in at the beginning and ensure that your clients have the opportunity to make up any session they may have missed, but you still get paid for each and every session, regardless. You can also use this make-up session to invite any leads to experience a free session – making the most of your time.

The Program Model also works well in conjunction with the Waterfall Structure – which has been promoted heavily by Total Gym after the success of this format was seen in a US gym.

The Waterfall Structure is all about staggering your programs. This method of scheduling is centred on five key factors that ensure your success:

  1. Book out programs in advance
  2. Stagger the program start dates
  3. Ensure progression
  4. Utilise the “Sold Out!” strategy
  5. Only schedule what you can book out in advance

So there are obvious benefits in taking a Team Training approach, but what about Multi-Client Personal Training? Where does that fit in?

The distinction between the two is quite important to your business – firstly in how you position yourself and your business, secondly (perhaps most importantly) how much you charge per session and thirdly, your preferred method of training.

So now we take a closer look at Multi-Client Training.

2. MULTI-CLIENT TRAINING

Multi-Client Training is Personal Training on a slightly larger scale. Very different to Team Training, Multi-Client training is about training around 3-4 clients at a time based on their individual needs. By creating “pockets” for each client, you break each individual down into their goal, needs and challenges, and tailor the session to each individual – replicating their goal in their exercises.

This training format is more time consuming as the preparation is personalised and not as generic as Team Training tends to be. The key challenge of Multi-Client Training is working with different clients, health histories and goals and personalising the session to each individual – all in the same room.

So what are the benefits of Multi-Client Training over Team Training?

  • You can charge more per person than you would in Team Training, anywhere from $30 – 50 per 45 or 60 minute session (depending on your one on one charge out rate). This is because you are still giving a one on one training approach in your session and offering personalised attention. At the same time you are still charging less than your charge out rate for a one on one session, making it more affordable for the client.
  • By creating “pockets” or “pods” for each individual, you have each client working in their own area and you can simply rotate from client to client to help them set up each set and monitor their progress.
  • You can stagger the starting times, meaning that you can bring one client in at a time, set them up, set their agenda for the session and have them start while you bring the next client in – maximising your time with each client.
  • You empower and educate the client.

One true benefit is that clients learn how to execute exercises properly and monitor their own form and function. For those who are happy to embrace this type of education, it is truly invaluable to their wellbeing as you teach them habits for life.

David Snively of DBS Fitness, Canada, is the owner of four Total Gym Classic GTS units and is the master of Multi-Client sessions.

“It really works well from a business perspective and from a strategy perspective.” says David, whose business is completely built on a Multi-Client Training Model.

David incorporates tools such as Bosu, TRX, Cable Pulley systems, kettlebells, medicine balls and more, all around the Total Gym GTS centrepiece.

He explains how he runs his Multi-Client Training sessions in a FREE online video on GRAVITY Clubhouse. We highly recommend you watch this for ideas. Click here to sign up for free:  and then click on this link to go direct to ‘Mastering Multi-Client Sessions‘.

This video in a nutshell teaches you the best ways to master Multi-Client sessions.

So after breaking it down, you can see there are multiple approaches and opportunities within the concept of ‘Small Group Training’. From a business perspective, it’s the smart solution to training. Just be clear on how you position yourself and what you are offering.

Shara Curlett
Shara began her career in the fitness industry at Les Mills Dunedin in 2005 and from there combined her passion for fitness with her strength in business to create a niche role for herself specialising in “the business of fitness”. Shara has consulted for gyms and small studios, developed an indoor cycling program, and continues to work one on one with fitness business owners as a sideline passion. As business development and marketing manager for HQH Fitness, Shara is focused on business development, company strategy and marketing and is passionate about helping business owners achieve their goals.

One on One Personal Training – A Dying Trend?

The small group training model is a phenomenon that has taken the fitness industry by storm.

With so many businesses and individuals embracing this new wave of training – from large club chains to small self-employed operations – fitness professionals all over the world are discovering that the small group training model is:

  • More attractive to their clients
  • Better suited to their business
  • And best of all it increases their bottom line

So the question presents itself – is one on one personal training on its way out?

The One on One vs. Group Training Debate

Many believe that small group training is the future of fitness, while others are yet to be convinced.

Group:
Small group training (also often referred to as “team training”) allows the fitness professional to earn more and provides a more affordable option for the client…which creates a win:win solution, correct?
vs. One on One:

However, there are some within the industry who believe that small group training takes away from the individual, failing to offer the one on one personalised approach that they feel clients need and deserve.

So in an industry where trends come and go and what once was right is now wrong (and vice versa), who is right – and where does one on one training fit in moving forward?

The Business of Training

  • First and foremost it is important to come back to the ultimate goal of running a business – to be successful.
  • And success in business is defined by what the owner’s ultimate goal, targets and dream is for that business.
  • Therefore anyone operating within their business goals and working successfully towards their dream are doing exactly what they should be doing. It is not for anyone else to say they are right or wrong.

So keeping that in mind…let’s break it down.

Hands Up for Small Group Training

Small group training is not just a phenomenon as previously stated; it is in fact a trend that appears to be here to stay.

And for the average fitness professional whose business goal is centred on earning money doing what they love, the one on one model no longer cuts the mustard.

It is important to remember here that having a goal or dream around money is not a bad thing! In reality, this is the primary purpose of most businesses today.

And when we’re talking about the business of businesssmall group training just makes sense – from a financial perspective, from a marketing perspective and from a time perspective.

Whether presented in a team training format, or a multi-client personal training format (the difference to be explained in an upcoming blog), small group training is all about bringing a group of people together and taking them to their goals in a fun and motivating environment.

Regardless of the fact they may not get the dedicated attention they would recieve in a one on one session, anyone being trained within a group format – chooses to do so.

Programs such as Les Mills’ classes and team training are popular for a reason. They have in fact paved the way for small group training. Within a group, people experience camaraderie and connection with their fellow “team” and are inspired and motivated to challenge themselves or be challenged. All the endorphins from fitness are enhanced within a group training format.

The benefits for small group training include:

  • Presents a positive environment, with motivation and support from within the group
  • More income for the trainer
  • More affordable for the client
  • Time efficient
  • Fun and interactive

This list could go on and on.

When the clients love it and it helps the trainer to achieve their goal of earning more – how can group training be judged as “wrong”? It can’t. In fact, it’s simply smart business.

So based on this…why would an individual want to continue to offer one on one training when small group training is so attractive?

The Place of One on One Training

Rest assured one on one or private training has – and always will have – a place in the industry.

The only difference moving forward is that with more competition and cheaper alternatives, it simply requires the person running this business model to work smarter.

“Work smarter” simply means that a personal trainer or fitness professional can no longer rest on their laurels.

With more and more trainers coming into the industry offering  lower price points, group training services, not to mention marketing superstars and industry experts who stand out from the crowd…a business that chooses to work within the one on one training model should fit within the following criteria:

  • The business’s ultimate goal is not about the money. When a trainer/business owner has the dream of taking individuals to their goals in a personalised format – the one on one model can always apply. This is because they do it for the love of it, not for the money. When you make money a non-issue, it sells itself and they can offer a competitive price point.
  • The business’s ultimate goal is centred on working with a high-end market. When a fitness professional, specialist or practitioner needs to work closely with a client, one on one training ensures that they offer focus and dedication to that client only, aiming for the best results possible. They may have a money focus/goal, however at their specialised level they are able to position themselves at a rate per individual that weeds out the non-committed and meets their target hourly income.
  • The business’s ultimate goal is about presenting a package/program approach. When a fitness professional thinks ‘outside the square’, a number of ideas will come their way. By offering a package approach (including seminars, assessments and a number of add-ons or “freebies”), they can sell a package of items to an individual, thereby getting their target hourly income while still offering a one on one model.

So…Back to the Question

Is One on One Personal Training a Dying Trend?

The answer is clearly no…and it will certainly never “die”.

There is always a market for clients who want the care and attention of one on one training. They may just be harder to find, and the trainer may need to target their market better.

Trainers working within this model will need to start working smarter, be clear on the ultimate business goal that they are working towards, and understand the model that best fits that goal.

Otherwise…they could well be left behind.

Shara Curlett
Shara began her career in the fitness industry at Les Mills Dunedin in 2005 and from there combined her passion for fitness with her strength in business to create a niche role for herself specialising in “the business of fitness”. Shara has consulted for gyms and small studios, developed an indoor cycling program, and continues to work one on one with fitness business owners as a sideline passion. As business development and marketing manager for HQH Fitness, Shara is focused on business development, company strategy and marketing and is passionate about helping business owners achieve their goals.