Greg Doherty, CEO of HQH Fitness, speaks about his “big idea” and the success of the recent Total Gym Test Drive Tour:
So far this year I’ve flown 80,144 miles to 9 locations across 3 countries, for a total of 90 days on the road. Last month in particular was a busy and exciting month and a half for me, especially because I finally got to try out an idea that I had been thinking about for years…
…My “big idea” as I liked to call it involved getting out on the road in a campervan with a Total Gym and visiting people who wanted to experience the Total Gym commercial products but hadn’t had the opportunity to do so. We have a number of GRAVITY facilities in Australia and present the Total Gym products at shows such as the Australian Fitness Expo, however we understand that not everyone has the opportunity to travel to these (particularly in the outer rural areas). So I thought, “why not take Total Gym to them?”
I always knew this idea had potential, however with the launch of the new Total Gym product line I saw the perfect opportunity to put it into action and test it out. In fact, I did not even prepare myself for how successful it would actually be!
We planned my calendar to visit Melbourne, Rural Victoria, Rural South Australia and Adelaide and my team booked my schedule with appointments in these areas. People loved the concept and my schedule was booked out well in advance.
I hired a Mid-size Campervan that was fully self-sufficient and made a great portable office (and home!), as well as enabling me to stores and transport the Total Gym GTS and accessories.
From there I was off…and what a great response I received!
I loved that I could spend quality time with people and was able to demonstrate the new Total Gym GTS to owners, decision makers, trainers and even existing clients. In several locations I even took a few clients through a session, just so the owner and/or trainer could see how their client liked the Total Gym workout. In fact in one location I did two clients back to back!
While there were some cold nights (it dropped to 2.5 degrees between Warnambool and Adelaide!), there were a few extra bonuses for me.
One was that this trip spanned the Queen’s Birthday holiday and I was able to spend the Sunday and Monday in the Otway
National Park on the Great Ocean Road. What a beautiful area, I highly recommend it!
Not to mention the Twelve Apostles which are everything they say – magnificent and scenic spectacular. Another is that I saw one kangaroo and saw a number of Koalas. What a rich and beautiful country Australia is!
This was such an incredibly valuable experience. What an opportunity to visit locations that I normally wouldn’t get to see or demonstrate such as Kilmore, Vic, Sandhurst, Dandenong, Geelong and Warnambool. Not only was this hugely successful, but it was fabulous getting to spend quality time with our most important people, our customers. Being able to see some of the fitness businesses that people are involved in and seeing the brand new ventures people are setting up was wonderful.
The response from those I visited was fantastic and some are already progressing on completing their first order of Total Gym/s, which is very exciting for us, and for them!
The great news is that as a result of this trip that exceeded my expectations, we are now planning Test Drive Tours for all parts of Australia in the next year! So if you missed out on the Test Drive tour in Melbourne, Adelaide and the points between or if you would like us to come to your area – then let us know and we will aim to bring the new Total Gym GTS to YOU to have a go and test it out!
Our next region will be from Sydney to Byron Bay in 3 months.
Future Test Drive Tours:
- Western Australia
To jump on our next Test Drive Tour Australia – email email@example.com, use our ‘Contact Us’ online form, or phone 1800 552 878.
If you are based in New Zealand and want to check out the new Total Gym GTS, then contact Kerry our National Sales Manager on firstname.lastname@example.org or phone 0800 552 8789.
Greg is the CEO and Director of HQH Fitness. As a business owner, C.H.E.K Level 3 and CHEK Holistic Lifestyle Coach Level 3, Greg has worked with thousands of businesses and fitness professionals over the past 16 years and understands the various needs of a business. Having successfully built up the CHEK program in Australia, he is now focused on bringing the benefits of Total Gym to Australia on a larger scale.